Using Instagram to promote your eCommerce brand can be a powerful strategy. While many businesses use Instagram for marketing, some lesser-known tactics can give your eCommerce brand a competitive edge. In this article, we'll explore five little-known ways to use Instagram effectively to promote your online store:
1. Instagram Shopping Tags:
Instagram Shopping Tags allow you to create a virtual storefront within the app. By tagging your products in posts, users can easily click on these tags to view product details, prices, and make a purchase, all without leaving Instagram. This feature streamlines the shopping experience, making it convenient for your followers. To make the most of this, you'll need to set up a product catalog and ensure your posts feature clear, high-quality images. Incorporate shoppable captions and stories to guide users to your product pages.
2. Shoppable Posts:
Shoppable posts, also known as "shoppable Instagram feeds," are regular posts that have product tags. These tags let users know that the products featured in the posts are available for purchase. You can make your posts engaging by telling a story about the product, demonstrating its use, or showcasing customer reviews. Shoppable posts should be both visually appealing and informative.
3. User-Generated Content (UGC):
Leveraging UGC is an excellent way to build trust and authenticity. Encourage your customers to share content featuring your products. Repost this content on your profile and give credit to the creators. This not only demonstrates that real people use and love your products but also provides social proof, which can influence potential customers. Launch UGC campaigns, run contests, or create a unique hashtag to motivate your audience to create and share content about your brand.
4. Instagram Live Shopping:
Instagram Live Shopping brings the in-store experience to your followers in real-time. During live sessions, you can showcase products, explain their benefits, answer questions, and interact directly with viewers. This interactivity creates a more personal connection with your audience. Promote your live sessions in advance, maintain a conversational and engaging style, and encourage comments and questions from your audience.
5. IGTV Series:
IGTV provides an opportunity to create long-form video content. Consider starting an IGTV series focusing on various aspects of your brand. It could be product showcases, behind-the-scenes glimpses, or even industry insights. IGTV content should be well-planned and structured, keeping the viewer's interest throughout the video. Regularly schedule your IGTV series to establish a routine for your audience. Additionally, use the captions and descriptions effectively to provide context and drive engagement.
By implementing these strategies, your eCommerce brand can make the most of Instagram's unique features, captivate your audience, and drive sales. Remember that consistency, creativity, and engagement are the keys to a successful Instagram marketing strategy for eCommerce.
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