Essential WhatsApp Templates for Your E-commerce Business: Boost Sales and Customer Engagement

In today's fast-paced e-commerce landscape, businesses need to harness the power of communication to drive sales and improve customer satisfaction. One of the most effective ways to achieve this is through WhatsApp templates. These templates allow you to automate essential messages, reducing response time, and enhancing customer experience. In this blog post, we will explore Spur's automation tools, which help create and implement WhatsApp templates for various use cases, including order confirmations, abandoned cart recovery, reducing RTOs, and providing real-time shipping updates.

Order-related templates

Order Confirmation:

By sending order confirmation messages, you can build trust with your customers, provide them with essential information, and enhance their overall experience.

[$r-copy-to-clipboard=Hello {{1}}, Your order: {{2}} worth ₹{{3}} has been successfully placed! We appreciate your choice and are confident that our products will meet your expectations. We'll keep you updated on the shipping status.][.c-script-wrapper][.c-box-script][.c-script-text]Hello {{1}},
Your order: {{2}} worth ₹{{3}} has been successfully placed!
We appreciate your choice and are confident that our products will meet your expectations.
We'll keep you updated on the shipping status.[.c-script-text][.c-script_copy-icon][.c-script_copy][.c-script_copy][.c-tooltip]Copied! Go create a template in Spur![.c-tooltip_triangle][.c-tooltip_triangle][.c-tooltip][.c-script_copy-icon][.c-box-script][.c-script-wrapper][$r-copy-to-clipboard]

[Suggested Structure]:
Header - Image or Text. If image, use a reassuring visual (e.g., checkmark).
Button - 1 CTA button linking to Order Confirmation Page. Button text: "Order Status"

‍

Order Cancellation:

Maintain positive customer relationship, encourage future purchases

[$r-copy-to-clipboard=Hi {{1}}, We're sorry to see that your order: {{2}} worth ₹{{3}} has been canceled. 😞 We hope to serve you better in the future and provide you with the best products for your needs. Feel free to reach out if you have any questions or concerns.][.c-script-wrapper][.c-box-script][.c-script-text]Hi {{1}},
We're sorry to see that your order: {{2}} worth ₹{{3}} has been canceled. 😞
We hope to serve you better in the future and provide you with the best products for your needs.
Feel free to reach out if you have any questions or concerns.[.c-script-text][.c-script_copy-icon][.c-script_copy][.c-script_copy][.c-tooltip]Copied! Go create a template in Spur![.c-tooltip_triangle][.c-tooltip_triangle][.c-tooltip][.c-script_copy-icon][.c-box-script][.c-script-wrapper][$r-copy-to-clipboard]

[Suggested Structure]:
Header - Image or Text. If image, consider a graphic asking if they're sure about the cancellation.
Button - 1 CTA button linking to the brand's shop for future purchases. Button text: "Shop More"

‍

Abandoned Cart Recovery

Abandoned cart recovery messages are an excellent way to recover lost sales and re-engage customers who have shown interest in your products. By utilizing dynamic images, you can make these messages stand out and increase conversion rates.

‍

Abandoned Cart Recovery 1 - Reminder

A simple reminder helps regain customers' attention and encourages them to complete their purchase without offering a discount. Brands can send this message within 1-3 hours after the cart is abandoned.

[$r-copy-to-clipboard=Hi {{1}}, We noticed you left some items in your cart 🛒, including: {{2}} Don't miss this opportunity to complete your purchase with {{3}}. Click the button below to return to your cart and finish your order. 👇][.c-script-wrapper][.c-box-script][.c-script-text]Hi {{1}},
We noticed you left some items in your cart 🛒, including:
{{2}}
Don't miss this opportunity to complete your purchase with {{3}}. Click the button below to return to your cart and finish your order. 👇[.c-script-text][.c-script_copy-icon][.c-script_copy][.c-script_copy][.c-tooltip]Copied! Go create a template in Spur![.c-tooltip_triangle][.c-tooltip_triangle][.c-tooltip][.c-script_copy-icon][.c-box-script][.c-script-wrapper][$r-copy-to-clipboard]

[Suggested Structure]:
Header - Dynamic image (First Product Big Image or Product Summary).
Button - 1 CTA button linking to the abandoned checkout. Button text: "Complete Order"

‍

Abandoned Cart Recovery 2 - Value/Testimonial

Including valuable information or customer testimonials builds trust and motivates customers to complete their purchase. Brands can send this message within 24 hours after the cart is abandoned.

[$r-copy-to-clipboard=Hey {{1}}, our customers love us! Check out this amazing review from a satisfied customer: ⭐⭐⭐⭐⭐ {{2}} Don't miss out on the items in your cart – they won't be held for long! You have {{3}} hours to complete your purchase before they're gone. Need help checking out? Just let us know! 😊][.c-script-wrapper][.c-box-script][.c-script-text]Hey {{1}}, our customers love us!
Check out this amazing review from a satisfied customer:
⭐⭐⭐⭐⭐
"{{2}}"
Don't miss out on the items in your cart – they won't be held for long! You have {{3}} hours to complete your purchase before they're gone. Need help checking out? Just let us know! 😊[.c-script-text][.c-script_copy-icon][.c-script_copy][.c-script_copy][.c-tooltip]Copied! Go create a template in Spur![.c-tooltip_triangle][.c-tooltip_triangle][.c-tooltip][.c-script_copy-icon][.c-box-script][.c-script-wrapper][$r-copy-to-clipboard]

[Suggested Structure]:
Header - Dynamic image (First Product Big Image or Product Summary).
Button - 1 CTA button linking to the abandoned checkout. Button text: "Checkout Now"

‍

Abandoned Cart Recovery 3 - Exclusive Discount

If the customer still hasn't completed their purchase, offer them an exclusive discount. Brands can send this message within 5 days after the cart is abandoned.

[$r-copy-to-clipboard=Hello {{1}}, As a special treat, we're offering you the chance to save {{2}} on your order by using the code *{{3}}* at checkout. This exclusive offer is only available for the next {{4}} hours, so seize the opportunity now! 👇][.c-script-wrapper][.c-box-script][.c-script-text]Hello {{1}},
As a special treat, we're offering you the chance to save {{2}} on your order by using the code "{{3}}" at checkout.
This exclusive offer is only available for the next {{4}} hours, so seize the opportunity now! 👇[.c-script-text][.c-script_copy-icon][.c-script_copy][.c-script_copy][.c-tooltip]Copied! Go create a template in Spur![.c-tooltip_triangle][.c-tooltip_triangle][.c-tooltip][.c-script_copy-icon][.c-box-script][.c-script-wrapper][$r-copy-to-clipboard]

[Suggested Structure]:
Header - Dynamic image (First Product Big Image or Product Summary).
Button - 1 CTA button linking to the abandoned checkout with the discount already applied. Button text: "Redeem Discount"

‍

Reducing RTO - Return To Origin

One way to minimize RTOs (return to origin) is by confirming COD (cash on delivery) orders and converting them to prepaid orders. This not only improves your bottom line but also enhances the customer experience.

‍

COD Confirmation

This WhatsApp message is sent to customers when they place a COD order, prompting them to confirm the order before it's processed.

[$r-copy-to-clipboard=Hello {{1}}, Thank you for choosing {{2}} You've selected Cash On Delivery as your payment method, and we kindly ask you to confirm your order before we proceed with processing it. Order ID: {{3}} Order Value: ₹{{4}} Order Items: {{5}} To confirm your order, please click the 'Confirm Order' button below. Wishing you a delightful shopping experience 💕][.c-script-wrapper][.c-box-script][.c-script-text]Hello {{1}},
Thank you for choosing {{2}}
You've selected Cash On Delivery as your payment method, and we kindly ask you to confirm your order before we proceed with processing it.
Order ID: {{3}}
Order Value: ₹{{4}}
Order Items: {{5}}
To confirm your order, please click the 'Confirm Order' button below.
Wishing you a delightful shopping experience 💕[.c-script-text][.c-script_copy-icon][.c-script_copy][.c-script_copy][.c-tooltip]Copied! Go create a template in Spur![.c-tooltip_triangle][.c-tooltip_triangle][.c-tooltip][.c-script_copy-icon][.c-box-script][.c-script-wrapper][$r-copy-to-clipboard]

[Suggested Structure]:
Header - Image. Generic order confirmation image.
Buttons - 3 quick reply buttons:
1. Confirm Order - click -> do nothing, initiate order confirmation flow, or send COD to Prepaid flow (additionally, a tag [COD Confirmed] will be added to the order).
2. Cancel Order - click -> do nothing, or initiate order cancellation flow (additionally, the order will be cancelled, and a tag [COD Cancelled] will be added to the order).
3. Chat With Support - click -> do nothing

‍

Switch COD to Prepaid

This WhatsApp message is sent to customers when they place or confirm a COD order. A new draft order is created with the same details for the customer, and an exclusive discount can be offered to encourage them to switch their COD order to a prepaid one.

[$r-copy-to-clipboard=Hello {{1}}, Thank you for placing your order with us! Your order {{2}} for {{3}} is confirmed and on its way to you. To sweeten the deal, we're offering an exclusive {{4}} discount if you choose to pay online now. Click the button below to secure your savings and complete your payment. 👇][.c-script-wrapper][.c-box-script][.c-script-text]Hello {{1}},
Thank you for placing your order with us! Your order {{2}} for {{3}} is confirmed and on its way to you.
To sweeten the deal, we're offering an exclusive {{4}} discount if you choose to pay online now. Click the button below to secure your savings and complete your payment. 👇[.c-script-text][.c-script_copy-icon][.c-script_copy][.c-script_copy][.c-tooltip]Copied! Go create a template in Spur![.c-tooltip_triangle][.c-tooltip_triangle][.c-tooltip][.c-script_copy-icon][.c-box-script][.c-script-wrapper][$r-copy-to-clipboard]

[Suggested Structure]:
Header - Image.
Button - 1 CTA button that directs them to the payment stage of the checkout process for the new draft order. Button text: "Claim Discount & Pay Now"

‍

Shipping Updates

Providing real-time shipping updates keeps your customers informed about their order status, reduces inquiries, and fosters a sense of trust in your brand.

‍

Order Fulfilled

Keeps customers informed about the shipping status of their orders.

[$r-copy-to-clipboard=Hello {{1}}, Your Order ID {{2}} is now on its way to you. Track your order using the link below. Happy Shopping ❤][.c-script-wrapper][.c-box-script][.c-script-text]Hello {{1}},
Your Order ID {{2}} is now on its way to you.
Track your order using the link below.
Happy Shopping ❤[.c-script-text][.c-script_copy-icon][.c-script_copy][.c-script_copy][.c-tooltip]Copied! Go create a template in Spur![.c-tooltip_triangle][.c-tooltip_triangle][.c-tooltip][.c-script_copy-icon][.c-box-script][.c-script-wrapper][$r-copy-to-clipboard]

[Suggested Structure]:
Header - Image.
Button - 1 CTA button directing them to the tracking page. Button text: "Track Your Order"

‍

Order Out For Delivery

Provides real-time updates on the delivery status of customers' orders.

[$r-copy-to-clipboard=Your order is out for delivery and should reach you within the next {{1}} days. Click the link below to track your order.][.c-script-wrapper][.c-box-script][.c-script-text]Your order is out for delivery and should reach you within the next {{1}} days.
Click the link below to track your order.[.c-script-text][.c-script_copy-icon][.c-script_copy][.c-script_copy][.c-tooltip]Copied! Go create a template in Spur![.c-tooltip_triangle][.c-tooltip_triangle][.c-tooltip][.c-script_copy-icon][.c-box-script][.c-script-wrapper][$r-copy-to-clipboard]

[Suggested Structure]:
Header - Image.
Button - 1 CTA button directing them to the tracking page. Button text: "Track Your Order"

‍

Order Delivered

Encourages customers to share their positive experiences and promotes future purchases.

[$r-copy-to-clipboard=Hello {{1}}, Thanks for shopping at {{2}}. We hope you love your new purchase. If you do, we'd be thrilled to hear about it and see you enjoying your new item! Snap some photos using your new product and share them on social media with our special hashtag. Get featured on our page and receive a 15% discount on your next purchase from us. See you soon!][.c-script-wrapper][.c-box-script][.c-script-text]Hello {{1}},
Thanks for shopping at {{2}}. We hope you love your new purchase. If you do, we'd be thrilled to hear about it and see you enjoying your new item!
Snap some photos using your new product and share them on social media with our special hashtag. Get featured on our page and receive a 15% discount on your next purchase from us.
See you soon![.c-script-text][.c-script_copy-icon][.c-script_copy][.c-script_copy][.c-tooltip]Copied! Go create a template in Spur![.c-tooltip_triangle][.c-tooltip_triangle][.c-tooltip][.c-script_copy-icon][.c-box-script][.c-script-wrapper][$r-copy-to-clipboard]

[Suggested Structure]:
Header - Image.
Button - 1 CTA button directing them to the brand's homepage for future purchases. Button text: "Keep Shopping"

‍

Conclusion

Utilizing WhatsApp templates for your e-commerce business can significantly improve sales, customer satisfaction, and overall brand reputation. By automating essential messages and providing timely updates, you can enhance customer experience and build lasting relationships. Spur's automation tools make it easy to create and implement effective templates tailored to your business needs. Give them a try and watch your e-commerce business thrive.

‍