Case Study

How Spur Transformed Daivik E-commerce Communication and Sales

Udit Agarwal
October 25, 2023
4
-min read
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In today's highly competitive eCommerce landscape, where customers are flooded with choices, differentiation and personalization are key. Daivik, a high-quality South Indian, temple, and antique jewelry brand, has revolutionized the way it interacts with customers by adopting Spur's state-of-the-art Marketing and Chat Automation solutions. With Spur's help across platforms like Instagram, WhatsApp, and Facebook Messenger, Daivik has not only increased sales but also optimized customer interactions. Let’s delve into how they achieved this transformation.

The Challenges Daivik Faced

Before integrating with Spur, Daivik faced the following challenges:

High Response Time: With the inflow of customer queries, it was challenging to maintain a low response time, impacting the overall customer experience.

Abandoned Checkouts: A lot of potential sales were lost because there wasn't an effective strategy for cart recovery.

Low Conversion on Ads: Although Daivik had compelling posts and ads, the conversion rate was not up to the mark.

Solutions Offered by Spur

Chat Automation Builder

Spur's chat automation builder helped Daivik to automate 65% of the incoming customer queries, allowing the sales team to focus on more complex tasks.

Spur Tables

With Spur Tables, Daivik now has a dedicated database that tracks each automated flow, conversions, and customer journeys. This data is valuable for making informed marketing decisions.

Link Products

Daivik was able to link their Instagram posts, Facebook ads, and stories directly with specific products, making it easier for customers to make purchases right from their DMs.

Comment Automation

Spur's comment automation allowed Daivik to engage with customers immediately, thereby enhancing the eCommerce experience.

WhatsApp Catalog & Cart Checkout Link

Daivik used Spur’s feature to transform their WhatsApp into a mini-storefront, offering customers a seamless checkout experience.

Tailored Abandoned Checkout

Implementing Spur’s personalized reminders, Daivik managed to recover 20% more potential lost sales.

COD Confirmation & Conversion to Prepaid

By using Spur’s automated prompts and updates, Daivik reduced Return To Origin (RTO) by 30%.

Enhanced Segmentation & Broadcasts

Spur allowed Daivik to target their customers more effectively with ready-to-use segments based on customer behavior and purchase history.

Results

Increased Sales: Within three months, Daivik observed a 40% increase in sales.

Reduced Average Response Time: Spur's automation brought the average response time down by 60%.

Higher Customer Satisfaction: With timely and automated responses, customer satisfaction rates soared.

Enhanced Customer Segmentation: Daivik could now target customers with more relevant content, thereby increasing engagement and potential for future sales.

Conclusion

Spur's multifaceted Marketing and Chat Automation solutions have been pivotal in transforming Daivik’s eCommerce operations. From reducing the average response time to increasing sales, the results speak for themselves. Spur has truly made Daivik’s eCommerce communication magical!

If you're interested in experiencing the same transformation, get in touch with Spur and take your business to new heights.

Udit Agarwal
October 25, 2023
4
-min read

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