It has been observed by experts that there are about 2.86% of visitors to e-commerce websites that generally get converted into customers. Therefore, simply driving traffic on your website isn’t sufficient for business organizations.
It has become one of the most complex parts for e-commerce businesses to sustain themselves in the market due to the existing cut-throat competition.
In addition to this issue, there are lots more other issues that an e-commerce business faces, such as cart abandonment, product returns, decreased reorders, and many more. This is the situation when WhatsApp Marketing comes into the frame!
As per a survey report, more than 2 billion active WhatsApp users exist all over the globe. With this large audience, reaching people on a larger scale becomes easy and quick. Thus, WhatsApp plays a huge role in communicating with people worldwide.
While comparing SMS and emails, one can promptly increase the sales of their products by better utilising WhatsApp marketing software. WhatsApp marketing software is the most effective medium for the e-commerce business as it allows a 98% of open rate for messages and a 45 to 60% click-through rate.
In this article, we will discuss the WhatsApp e-commerce tactics that will increase the lead generation and conversion rate by many times.
What do you mean by WhatsApp Marketing?
Messenger marketing on WhatsApp generally performs the task of building brands; this process is termed WhatsApp Marketing. WhatsApp Marketing helps brands reach a mass audience, connect with them, build long-term relationships, and increase sales.
If the business owner is running an online store or an e-commerce business, then WhatsApp Marketing will be much helpful for you and your business. For businesses, it becomes beneficial to make the promotions of their products and services on a larger scale, boost their sales, and expand their market share.
Ways to Leverage WhatsApp for Running an E-Commerce Business Successfully
After making the discussion over the common issues that a business faces now and then, now, it’s time to emphasise making the usage of WhatsApp so that the company can earn more and more revenue and overcome such issues.
Automated Alerts to Recover Cart Abandonments:
As per the statistics, 8 out of every ten customers who added the products to their cart do not make a purchase. However, you can retrieve 45% to 60% of abandoned carts just by automating WhatsApp Notifications for Abandoned Carts with a gentle reminder to all those users to finish their purchase.
Automated Notifications and Pop-Ups:
Chatbot software, including AiSensy, Tidio, Typeform, and many more, can be used. They help build the WhatsApp store. It will be helpful for the enablement of links to the WhatsApp account to the online store. This will automate the WhatsApp notifications for delivery updates, order confirmation, abandoned carts, and payment confirmation. Businesses drive approx. 25-60% of revenues by using the chatbot software.
Offer Discounts to Reduce COD:
WhatsApp offers like 10% off on paying now can be applied when a customer applies for COD. This will convince them to make the complete payment in advance.
Add WhatsApp Button on Your Site:
One can add a WhatsApp button to the e-commerce site to boost client engagement. This will allow you to interact with the customers on WhatsApp. With the help of this strategy, one can bring website traffic directly to WhatsApp. This will facilitate the details of the users approaching your site and create a database of the visitors.
Direct Customers Towards WhatsApp Ads:
Directing a customer onto WhatsApp instead of the website’s landing page helps in increasing the chances of converting them. With this approach, one can have a face-to-face conversation with prospects. One can automatically get their name and mobile number without asking them to submit long forms.
WhatsApp promotional messages work great to increase sales. One can shoot promotional messages with the help of WhatsApp with clickable buttons. This will allow the users to start a conversation with your prospects directly. After this, the owner can offer those discounts, promo codes, personalized wishes, buy 1 get one offers, and many more.
WhatsApp Chatbots to Automate Sales:
One can be embedded with a WhatsApp chatbot into the e-commerce business, reducing administrative costs by around 30%. The WhatsApp chatbot will work as a salesperson to answer repetitive customer queries, collect lead details, send customized product recommendations, collect feedback, etc. This will save time, make the process faster, and increase sales.
Order Confirmation and Upsell:
One of the best WhatsApp E-commerce tactics for incrementing sales is to push ‘upsell’ along with ‘order confirmation’. This boosts user engagement by 60 %. In this approach, one must transmit the details of your product/service offerings and your customers’ order confirmation messages.
Share the WhatsApp URL on social media:
Transmitting the unique WhatsApp link along with your number on different social media platforms will redirect the customer to your WhatsApp just by clicking those links. One can directly chat, engage, and drive in about 45 to 60 % more sales.
In conclusion, WhatsApp can be a highly effective marketing tool for e-commerce businesses, but it requires a thoughtful and strategic approach. By building your WhatsApp list, personalizing your messages, using automation, providing excellent customer service, leveraging multimedia content, and following WhatsApp guidelines, you can create a powerful marketing strategy that drives sales and builds customer loyalty. Keep in mind that WhatsApp is a direct and personal communication channel, so it's important to respect your customers' privacy and use the platform in a way that adds value to their experience. By doing so, you can create long-lasting relationships with your customers and drive growth for your e-commerce business.