Spur vs. Interakt: A Comprehensive Comparison of Chat Automation Tools

Udit Agarwal
October 25, 2023
-min read
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Interakt and Spur are both powerful tools that cater to different aspects of marketing and customer engagement. While Interakt focuses on customer communication and engagement across multiple channels, Spur is specifically designed for marketing and chat automation on popular social media platforms like WhatsApp, Facebook, and Instagram. Let's dive deeper into the comparison between Interakt and Spur:

Features and Capabilities:

Interakt offers a wide range of features such as live chat, email marketing, helpdesk, customer feedback, and knowledge base. It allows businesses to interact with customers in real-time, track user behavior, and provide personalized support. Interakt also integrates with popular CMS platforms, CRM systems, and e-commerce platforms.

On the other hand, Spur is a specialized marketing and chat automation tool for WhatsApp, Facebook, and Instagram. It provides features like automated messaging, chatbot creation, campaign management, and audience segmentation. Spur enables businesses to automate marketing campaigns, engage with customers, and drive conversions specifically on these social media platforms.

Channel Support:

Interakt supports multiple communication channels, including website chat, email, and social media. It allows businesses to provide seamless customer support across different touchpoints. Interakt's multi-channel support helps consolidate customer interactions and streamline communication.

Spur, on the other hand, is focused on the marketing and automation capabilities of WhatsApp, Facebook, and Instagram. It provides specific tools and features to engage with customers on these platforms, allowing businesses to tap into the vast user base of these social media networks.

Automation and Chatbot Capabilities:

Both Interakt and Spur offer automation and chatbot capabilities, but with different focuses. Interakt's automation features enable businesses to automate tasks like lead generation, customer onboarding, and support ticket management. It allows for the creation of customized workflows to streamline processes and save time.

Spur, being a chat automation tool, focuses on creating chatbots and automating marketing campaigns on WhatsApp, Facebook Messenger, and Instagram Direct. It provides pre-built chatbot templates, intuitive flow builders, and AI-powered responses to engage with customers and drive conversions.

Integration and Compatibility:

Interakt offers seamless integration with various platforms, including CMS platforms like WordPress and Magento, CRM systems like Salesforce and HubSpot, and e-commerce platforms like Shopify and WooCommerce. This integration capability allows businesses to leverage their existing systems and data to enhance customer engagement.

Spur also offers integration options with popular CRM platforms and third-party applications. It allows businesses to synchronize customer data and leverage it for more personalized and targeted marketing campaigns.


The pricing models for Interakt and Spur differ based on their respective features and usage. Interakt offers tiered pricing plans based on the number of users and features required. They also provide a free plan for limited usage.

Spur's pricing is based on the number of active contacts and the level of automation required. They offer different plans catering to the needs of small businesses, mid-sized companies, and enterprises.


In conclusion, while both Interakt and Spur are valuable tools for businesses, they have distinct focuses and target different aspects of marketing and customer engagement. Interakt provides a broader range of features for multi-channel customer communication, while Spur specializes in marketing automation and chatbot capabilities on WhatsApp, Facebook, and Instagram. Businesses should consider their specific requirements and channels of engagement when choosing between these tools.

If you’re searching for a comprehensive Business platform that streamlines your business operations, then Spur is the right solution for you.

So, what are you waiting for, book a demo now!

Udit Agarwal
October 25, 2023
-min read

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