WhatsApp Business for E-Commerce: Use Cases, Advantages

Udit Agarwal
October 25, 2023
-min read
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Day after day, the market of e-commerce is getting more competitive with the launch of the latest businesses and technologies in the market. To stand alone in the existing market circle, brands must devise a truly exceptional customer experience. To accomplish this scenario, e-commerce businesses look forward to offering various personalized customer engagements to attract new prospects and retain existing ones. Online sales from social media alone have grown exponentially. Most millionaires are emerging from this business sector with time. These numbers truly reflect that the e-commerce industry's potential is increasing now. The personalized experience can be challenging, and technology like a WhatsApp chatbot can be useful in the future. This article has mentioned some of the advantages of a Whatsapp bot in e-commerce and its usage.

Enter the Saviour –WhatsApp Chatbot

WhatsApp is categorized as one of the most utilized messaging apps globally. The e-commerce industry is one of the fastest-growing consumer segments that have evolved tremendously by using the WhatsApp Chatbot's help.

Customized WhatsApp e-commerce chatbots are the greatest way to walk on the road of marketing clutter and automate conversions at the same time. A WhatsApp bot for e-commerce is nothing but software enabling customers to interact seamlessly with an e-commerce business.

Use cases of WhatsApp Chatbot for E-commerce

Showcase Product Catalogues

Before the launch of the latest features of WhatsApp, businesses used to send pictures of the product one by one along with the information to prospects. However, with the WhatsApp chatbot, customers can now visualize the overall catalogue from their WhatsApp. The chatbot can also display information that includes price, product code, description, and many more. It is a fun way to create the engagement of visitors in a chat without the need to visit a website.

Lead Generation

Lead generation is one of the most important steps in the entire sales process. WhatsApp chatbot for e-commerce assists users in automating the sales process. Once the customer starts chatting with the chatbot, they can collect their details like their name, phone number, and email address. This way, the users can capture the information better than pushing customers to share their details. Prospects always want to make their shopping experience the best, facilitated by the WhatsApp bot.

Automate FAQ Handling

After generating the lead, the customer onboarding must be smooth. The number of inquiries on an e-commerce website is enormous. These FAQs also involve queries related to refund, delivery, payment, etc. Customer keenly downfalls their interest in purchasing if they fail to answer their questions. A WhatsApp chatbot fore-commerce will help users get immediate answers to their queries. Moreover, the bot is available 24/7, which states that you get the opportunity to convert every prospect.

Up-sell and Cross-sell Products

It has been seen that the customers buy the products after getting satisfaction from the past purchase history and interest. This personalized approach makes your customers feel valued. The best part is that customers don’t have to go out of the chat window to browse the collection.

Here are some of the advantages of a WhatsApp e-commerce Chatbot

Instant Query Resolving:

Unlike traditional support methods, customers do not want to wait on hold or check their inbox frequently for a response. A WhatsApp e-commerce bot will help facilitate customers with instant resolutions for their queries.

Easy to Access:

Customers do not have to head to their website to contact support. They can chat from WhatsApp on the respective window, free of hassle.

Complete History:

Like any other WhatsApp chat, users can visualize the complete conversation history with the WhatsApp eCommerce chatbot. This feature helps review things quickly.

Automated Messages:

By the help of the bot, businesses can keep customers up grading the order status and delivery by automating the process.

Multilingual Support:

The WhatsApp e-commerce bot can deal with customers in their language to help them connect with customers on a higher level.

Reduces Support Costs:

Businesses can save money by deploying a WhatsApp e-commerce chatbot. Since the chatbot handles most tasks, businesses can save money on customer support.

Udit Agarwal
October 25, 2023
-min read

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