Case Study

Why Sundarii Handmade Chose Spur over Interakt

Udit Agarwal
October 25, 2023
-min read
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Sundarii Handmade, is an ethical and sustainable apparel brand which starts as a movement to support and promote sustainable fashion. It is a result of what started as a good hearted initiative, 3 years back in December 2017, to revive the slowly fading away age old Indian Handicrafts and thus support the artisans and weavers behind them.

Sundarii Handmade, recognized the importance of optimizing their customer interactions and maximizing sales potential. To achieve these goals, they implemented a solution called Spur, an automation tool specifically designed to integrate seamlessly with their Shopify store.

By leveraging Spur's capabilities, Sundarii Handmade aimed to enhance their customer engagement and streamline their sales processes. With its user-friendly interface and efficient automation features, Spur enabled Sundarii Handmade to achieve remarkable outcomes within a short span of 30 days.

Why Sundarii Handmade Chose Spur over Interakt

Lack of Analytics

Earlier Sundarri was using Interakt, but due to not having the analytics for automation and to address the lack of analytics and gain valuable insights into their marketing efforts, Sundarii Handmade turned to Spur, an automation tool seamlessly integrated with their Shopify store. Within just 30 days, Spur proved to be a game-changer by providing Sundarii with comprehensive analytics and reporting capabilities. With Spur's advanced tracking and monitoring features, Sundarii Handmade could now measure the performance of their automated campaigns and broadcasts. These insights allowed them to identify areas of improvement, refine their strategies, and optimize their marketing efforts. By leveraging the power of data-driven decision-making, Sundarii Handmade experienced increased efficiency, higher engagement, and ultimately, improved sales performance.

Complex Automation Flows

Sundarii Handmade faced a challenge with Interakt's automation flows due to their lack of visualization, making it challenging for the company to visualize and understand their communication pathways. However, to overcome this obstacle and streamline their customer interactions, Sundarii sought out a solution that offered a more intuitive and visual approach.

That's when they discovered Spur, an automation tool that seamlessly integrates with their Shopify store. Unlike Interakt, Spur provides a user-friendly interface with a visual workflow builder, allowing Sundarii Handmade to easily conceptualize their communication pathways. With drag-and-drop functionality and a clear visual representation of the automation flows, Sundarii gained a better understanding of how their customer interactions would unfold.

The visual nature of Spur's workflow builder enabled Sundarii to design and customize their communication pathways more efficiently. They could easily map out the customer journey, define triggers and actions, and visualize the entire automation process. This enhanced visualization not only made it easier for Sundarii to conceptualize their communication pathways but also enabled them to identify any gaps or redundancies in their automation flows, leading to more streamlined and effective customer interactions.

No IG/FB Automation

Sundarii Handmade faced a limitation with Interakt as it was only compatible with Whatsapp, which hindered their ability to reach their audience on other popular platforms. Recognizing the importance of diversifying their communication channels, Sundarii sought out a solution that could offer automation capabilities beyond just Whatsapp.

On the other hand, Spur, helped Sundarii in offering automation options not only for Whatsapp but also other prominent platforms such as Facebook and Instagram. This expanded compatibility with multiple channels proved to be a game-changer for Sundarii Handmade.

With Spur's integration with Facebook and Instagram, Sundarii gained the ability to automate their communication and marketing efforts across these platforms. They could now engage with their audience, showcase their handmade products, and drive sales through targeted messaging and personalized campaigns on Facebook and Instagram.

The inclusion of Facebook and Instagram automation significantly broadened Sundarii's reach, allowing them to tap into a larger customer base and connect with potential buyers who preferred these platforms over Whatsapp. By leveraging Spur's automation features for Facebook and Instagram, Sundarii Handmade maximized their online presence, increased brand visibility, and generated more sales opportunities.

User Experience and Support

Sundarii Handmade faced dissatisfaction with the user experience provided by Interakt, as well as subpar customer support. Recognizing the importance of a seamless and supportive partnership, Sundarii made the decision to migrate to Spur, a solution known for its excellent customer service and support.

With Spur, Sundarii Handmade found a platform that not only met their automation needs but also provided a superior level of customer service and support. From the very beginning of their transition, Sundarii experienced a smooth onboarding process, with the Spur team readily available to assist and guide them through every step of the way.

Spur's customer service went beyond just initial setup. Whenever Sundarii encountered any issues or had questions regarding the platform's functionality, features, or best practices, they could rely on Spur's responsive and knowledgeable support team. The team was quick to address inquiries, provide clear explanations, and offer practical solutions, ensuring that Sundarii's automation processes remained uninterrupted.

Bottom Line

If you're looking to streamline your customer interactions, drive sales, and receive exceptional customer service and support, it's time to give Spur a try. With its seamless integration with Shopify and its multi-channel automation capabilities, Spur empowers businesses like yours to reach their audience effectively across platforms such as Whatsapp, Facebook, and Instagram.

Experience the difference of a user-friendly interface and a visual workflow builder that allows you to conceptualize and optimize your communication pathways effortlessly. Say goodbye to limitations and hello to a versatile automation tool that caters to your business's unique needs.

But that's not all – at Spur, we take pride in our commitment to customer satisfaction. Our dedicated support team is always there to assist you, from the initial setup to ongoing troubleshooting and guidance. We value your feedback and actively collaborate with you to ensure your success.

Don't settle for subpar automation and lackluster customer support. Take action now and make the switch to Spur.

Udit Agarwal
October 25, 2023
-min read

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